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10 Super Useful, Under-the-Radar Social Media Tools for 2012
It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social...
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What’s Up with SOPA?
The Stop Online Piracy Act (SOPA) is an anti-piracy bill running around Congress that would allow the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted...
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King of the Castle – Google, Yahoo, Bing or someone else?
It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of...
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Make Consumers the Core of Your Digital Marketing Success
In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the...
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Does the Rise of Paid and Social Search Signal the End of SEO?
With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search...
View ArticleGet Real: Why real time is the only way to build a brand online
Real-time bidding (RTB) has taken the digital advertising world by storm, delivering unbelievable results in direct response campaigns within just a couple of years of inception. But advertisers are...
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Michelle Carvill’s Chapter Insights – Listening and Analysis
Introducing the Listening and Analysis Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’...
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Michelle Carvill’s Chapter Insights – Twitter
Introducing the Twitter Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’ We’ll be...
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Michelle Carvill’s Chapter Insights – LinkedIn
Introducing the LinkedIn Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being Social.’ We’ll be...
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Michelle Carvill’s Chapter Insights – Social Media Management
Introducing the Social Media Management Chapter of ‘The Business of Being Social.’ Michelle Carvill, the Founder and Director of Carvill Creative has co-authored the book ‘The Business of Being...
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Twitter Ads – Once they start – how to switch them off.
You may or may not have heard but the next step for Twitter is to start rolling out adverts on the platform. This of course was inevitable, Twitter had to monetise the business somehow and adverts are...
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A Step by Step Guide to Getting Started with Facebook Advertising to Grow...
Facebook adverts are great for growing likes on your business page, promoting your brand to Facebook users and driving more leads to sales teams. If you haven’t experimented with ads before, don’t be...
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How to Add a Pinterest Tab to your Facebook Apps
Have you got Pinterest yet? If not then you may want to jump on the bandwagon now! Pinterest drives sales and is catching up with Facebook and Twitter quickly – so do some research and work out whether...
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Scarcity is a Wonderful Thing – Lessons from ‘Flappy Bird’
Today is Tuesday – and yesterday morning, I had no idea that Flappy Bird even existed. Now remember, I’m pretty ‘switched on’ online – I’m on Twitter throughout the day, every day, spend my life...
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Competition – What Do You Love About Social Media?
With February being the month of love we hosted a competition where we asked our audience to share the social media love and tell us their 5 top reasons why they love Social Media. We shared the...
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Is It Time You Gave Your Social Media Platforms a Spring Clean?
Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your social media platforms. Below we have...
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Get $10,000 a Month Free Advertising from Google Ad Grants!
Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even...
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